Customer Satisfaction 101

Recently I learned a new lesson on how to make a dis-satisfied customer satisfied, courtesy the most-intelligent staff of Eldeco.

Long time back we had given a list of complaints to Eldeco. There was no response to the list for quite some time and then all of a sudden recently the Eldeco staff came to review the status of list of complaints. One of the points in the list, was the bad quality of wooden floor that they had put in one of our bedrooms and we had asked for a replacement.
The person who came to us asked us to write a letter to Eldeco mentioning this complaint along with the fact that we are a "satisfied" customer and that this is our only complaint towards Eldeco. And he also quitely suggested that if we show our statisfaction from the services provided by Eldeco it would help him pursue our case with the Eldeco Group's Management and if we don't show our satisfaction then it would be very difficult for him to get things done.

This whole thing shocked us to no end. Imagine the guts of the person saying this. We obviously refused to write such a thing in the letter.

Moral of the Story: The whole episode showed us how to make a dis-satisfied customer, satisfied. Ask him to write a letter saying that he satisfied in case he wants to get his work done.

Postscript: Nice lesson from Eldeco on customer satisfaction, must be put together with the brilliant case study on them which they have been displaying on thier website.

Eldeco Marketing

Sometime back I had a discussion with one of the marketing folks at Eldeco Properties and Infrastructre Ltd, regarding the house that I had bought in their premium project at Noida, Eldeco Ananda. I had a problem regarding my electricity bill which was generated by Eldeco themselves and had asked the marketing person to get the mistake rectified, to which he had agreed to and told me that he will get back in a couple of days.
After a few days I found that the problem is still there in my bill, so I called this person again and asked him about the status. He said, matter of factly that this was not his problem and he would not be able to get the issue fixed. When I said that then why did you commit to get back to me when we talked the last time. To my utter disbelief he said that he had never said that he will get back to me and instead it was I who was supposed to get back to him. Now I wonder if the problem was with my bill and if I had agreed to get it resolved then why would I get back to him. I would get the issue resolved and be happy, why the hell would I give him a call to tell him that the problem has been fixed. That would have been the most stupidest thing to do.
So I got a litte disturbed and the cumulative anger of all the promises broken by Eldeco till then, caused me to say that "Enough is enough, I had made a big mistake of buying a flat from Eldeco and now I will make sure that no body from my friends and my acquaintances buys a flat from Eldeco".
To my utter disbelief the person said "if you want to do so, then sir that is your problem".

Shocking, isn't it? but true to the last word. With persons like this in the marketing department, not even God can help Eldeco. Not to talk about the poor people like us who have been hoodwinked by Eldeco to buy a flat. :-(